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Custom Research
Our custom solutions are as diverse as the cultural communities. Whether it is qualitative exploratory or quantitative mapping, consumer insights, ethnography, brand and advertising diagnostics or tracking, we have the right tools, expertise and resources to tailor solutions for client’s specific enquiry. Utilizing Environics Analytics’ comprehensive geo-demographic data and multicultural micro-marketing tools – translated into more effective sampling and targeted recruiting – Environics Cultural Markets Research helps clients understand these new value segment consumers through highest quality, innovative and cost-effective multi-lingual qualitative and quantitative market intelligence collection.
Syndicated Studies
Omnibus
Environics Chinese and South Asian New Canadians Omnibus is a shared vehicle for clients to ask their own proprietary questions among Chinese and South Asian new Canadians, the two largest and fastest growing cultural groups in Canada. It is a cost-effective tool to help develop strategies or validate existing ones. The omnibus is scheduled to run twice a year, in April and October.
Multicultural Panel
We have an on-line panel currently comprising over 5,000 South Asian and Chinese Canadians balanced by Environics’ proprietary data tools and backed by a robust database of over 150,000 more records, collected from extensive sources and updated quarterly. We also have a multicultural database that allows research among Latin American Canadians, Koreans, Filipinos, Black Canadians (e.g., African, Haitian, Jamaican, Somali), Arab/West Asians (e.g., Armenian, Egyptian, Iranian, Lebanese, Moroccan), South East Asians (e.g., Cambodian, Indonesian, Laotian, Vietnamese), etc.
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