Here you can learn about Environics' custom research services, the target populations we reach in our studies and the research tools we employ, quantitative and qualitative, as well as specialty areas of social values research and segmentation.

Types of custom services

Environics undertakes high quality custom research studies on a wide variety of public policy issues. The details of the study are tailored to the particular information needs of the client and all data from the survey are the exclusive property of the client.

Environics Public Affairs provides research services to address a wide range of client requirements:

Public opinion polling Corporate image/reputation management Attitude and behavior studies Issue management Employee opinion Customer satisfaction/service quality measurement

Social marketing - campaign development and evaluation Advertising evaluation and concept testing Policy and program evaluation Communications development and evaluation Website and publication evaluation

Our specialties include study design, the analysis of quantitative and strategic planning. As a full-service research firm, we have extensive experience in conducting telephone surveys, personal in-home interviews, postal surveys and focus group research on a national, provincial and local level. Environics can take a quantitative assignment from an idea into methodology and questionnaire design, through to field work, data processing, tabulation and coding, and into in-depth analysis, reporting and presentation.

For qualitative research, we provide consultation services and all steps of the research process: study design, recruiting moderation, interviewing, web hosting, analysis, reporting and presentation.

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Target populations

Environics' experience and capability extends to conducting public affairs research with many types of target population, including:

General public Employees Business leaders Aboriginal peoples Residents of Canada's northern territories and remote communities Persons with disabilities Youth Seniors/older Canadians

Parents Health care professionals Immigrants Public servants Farmers Opinion leaders Union members Ethnic and visible minority groups Smokers

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Research tools

Every research assignment presents its own specific requirements and challenges, for which the best research solution requires careful consideration. Environics has developed a diverse range of quantitative and qualitative research tools with which to approach each project.

Quantitative Research Tools.
Quantitative research methods are designed to provide an objective and systematic basis for quantifying opinions, attitudes and behaviors, so that results can be extrapolated from samples to full populations with a high degree of confidence and precision. For your research assignments, Environics can draw on unparalleled expertise in:

• Telephone (CATI) surveys
• Intercept and on-site surveys
• In-home surveying
• Mail surveys
• Panel studies
• E-mail and web-based surveys

• Focus groups (traditional and on-line)
• Mini groups, triads and dyads
• Town Hall meetings
• One-on-one executive interviewing (semi-structured)

Specialized Tools.
Environics is the nation's leader in social values and segmentation research.

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